Uninspired relationships can't last. At least not when Kraft's Dressings are up for "Anything" - not just salad anymore. A fun concept from Being - poor Lettuce has been dumped by longtime fling "Ranch" and is left to mope around the house while she goes out to speed date.
BEING brought this take on Lettuce and Kraft Dressing having a pause in their relationship so Dressing can "see other foods" and expand her offerings to the culinary scene. We fabricated 3 heads lettuce used on location for the live shoot, and a cast of stop-motion food suiters for the end coming out party.
Styleframes
Boards
Press
Being's Creative team LaLi (aka Lauren Smith & Lindsey Montague)posted this piece to show the entire campaign strategy and their crusade to change the way we think about salad dressing.
Creativity
pick of the day
AD Freak
Kraft Salad Dressing is an Un Faithful Slut Who's "Up for Anything" - Ditches lettuce, swings with other food.
Huff Post
Kraft Anything Dressing Takes On Pretty Much Every Other Condiment
The Dieline
Before and After: Kraft (Now Anything) Dressing