Mercedes
Creative Director
Director
Joining The Artery remotely during covid to design and direct 2 spots for Mercedes. Advisory and The Way Forward, the latter of which was to promote their lightweight chases made from recycled materials.
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Advisory
Fast, Hot & Powerful.
Advisory, broke the speed and color barrier. We used previously shot footage from Mercedes, created a tone and style - then set to work making up all the details that would make our piece feel whole.
The Way Forward
Sleek, Cool & Exceptional.
The Way Forward was all about harnessing the new powers of a light weight chase combine with a powerful battery.
