Toys R Us | Festival of Toys

Produced at Laika
Director - Art Director - Design

Festival of Toys is a 3 spot campaign for the 2011 Holiday Season. Toys R Us returned for a second year wanting to springboard off the design ideas of our 1st year campaign Geoffrey's Journey. This time, however, Toys R Us wanted more wall to wall sales messaging... hmmm... so that provided an extra creative challenge.  

We created two directions for this - 6 rapid fire Kaleidoscope Kaleidoscope spots that do the sales driven messaging they wanted work and these Festival of Toys stories that could be more brand oriented bringing the "holiday magic" of the toy store to excited children as a parade of toys. 

schematic_02.jpg